THE EDITS
Three scopes. Three different business decisions.
All three Edits are available to purchase. Choose based on whether you need a diagnosis, one completed build or ongoing monthly development.
01
DIAGNOSE
Identify where the full path from campaign to return is losing momentum.
- Choose this when
- You need clarity before deciding what to change.
- Primary output
- Journey scorecard, five priorities and a 90-day roadmap.
Scope: Diagnosis and direction—not a fully built campaign flow.
02
BUILD
Turn one defined campaign, offer or journey gap into a launch-ready flow.
- Choose this when
- You already know which priority needs to be built.
- Primary output
- Strategy, page copy, up to three messages and implementation logic.
Scope: One priority flow—not a full-business diagnostic.
03
ONGOING
Develop and improve one connected customer journey each month.
- Choose this when
- Your priorities change and you want ongoing strategic support.
- Primary output
- Month-one baseline plus one implementation-ready journey each month.
Scope: One active priority at a time; three-month initial commitment.
DecisionAuditBuildMonthly
Core questionWhere is the journey losing momentum?How should this one priority flow work?What should we improve next—and then optimize?
BreadthFull campaign-to-return journeyOne campaign, offer or journey stageOne priority journey per month
Main deliverableDiagnostic, priorities and roadmapFinished copy and implementation mapMonthly strategy, copy and optimization
CadenceOne-timeOne-timeMonthly; three-month initial commitment
PriceCAD $395CAD $495CAD $300/month
Scope review applies to every purchase.We confirm business, platform and project fit before work begins. If the selected scope cannot be supported, the order is cancelled and refunded.